New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process. Digital marketing is great hype today.
We may consider it as it is no longer being used or isn’t fetching desirable results (result (also called upshot) is the final consequence of a sequence of actions or events expressed qualitatively or quantitatively. Possible results include advantage, disadvantage, gain, injury, loss, value and victory. There may be a range of possible outcomes associated with an event depending on the point of view, historical distance or relevance. Reaching no result can mean that actions are inefficient, ineffective, meaningless or flawed. Some types of result are as follows: in general, the outcome of any kind of research, action or phenomenon in games (e.g. cricket, lotteries) or wars, the result includes the identity of the victorious party and possibly the effects on the environment in mathematics, the final value of a calculation (e.g. arithmetic operation), function or statistical expression, or the final statement of a theorem that has been proven in statistics, any information analyzed, extracted or interpolated from polls, tests or logs in computer sciences, the return value of a function, state of a system or list of records matching a query (e.g. web search). The result type is the data type of the data returned by a function. in science, the outcome of an experiment (e.g. see null hypothesis) in forensics and justice, the proof of guilt or innocence of a suspect after evaluating evidence in a criminal investigation in economics and accounting, the profit or loss at the end of a fiscal period. in democracy).
However, you couldn’t be more wrong.
Email marketing is still widespread today. But what makes it such an appealing marketing technique, despite being (philosophy, being means the existence of a thing. Anything that exists has being. Ontology is the branch of philosophy that studies being. Being is a concept encompassing objective and subjective features of reality and existence. Anything that partakes in being is also called a “being”, though often this usage is limited to entities that have subjectivity (as in the expression “human being”). The notion of “being” has, inevitably, been elusive and controversial in the history of philosophy, beginning in Western philosophy with attempts among the pre-Socratics to deploy it intelligibly. The first effort to recognize and define the concept came from Parmenides, who famously said of it that “what is-is”. Common words such as “is”, “are”, and “am” refer directly or indirectly to being. As an example of efforts in recent times, Martin Heidegger (who himself drew on ancient Greek sources) adopted after German terms like Dasein to articulate the topic. Several modern approaches build on such continental European exemplars as Heidegger, and apply metaphysical results to the understanding of human psychology and the human condition generally (notably in the Existentialist tradition). By contrast, in mainstream Analytical philosophy the topic is more confined to abstract investigation, in the work of such influential theorists as W. V. O. Quine, to name one of many. One of the most fundamental questions that continues to exercise philosophers is posed by William James: “How comes the world to be here at all instead of the nonentity which might be imagined in its place? … from nothing to being there is no logical bridge.”) so old? It is, in fact, becoming more successful with time.
Well, let’s find out.
Here are the reasons why people are still in love with email marketing:
1. Low Cost
All you require is an operational email ID, and you are ready to start working on the email marketing tactics. The biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved.
Mostly they send emails only to people who genuinely subscribe to the site themselves. However, it is quite rare. Sometimes, people start buying bulk email addresses.
However, this cost is often less compared to other modes of marketing. An emerging practice is to use software for automating the generation and sending of emails.
Overall, email marketing remains one of the cheapest modes of marketing. There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers.
Only for the customers 2.
Most marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have (or having may refer to: the concept of ownership any concept of possession; see Possession (disambiguation) an English verb used: to denote linguistic possession in a broad sense as an auxiliary verb; see English auxiliaries and contractions in constructions such as have something done; see English passive voice § Additional passive constructions Having (album), a 2006 album by the band Trespassers William Having (SQL), a clause in the SQL programming language Having (inlet), Rügen island, German) shown similar interests in their actions, as seen on Facebook and Google.
However, email marketing is the only marketing mode where the users (may refer to: User (computing), a person (or software) using an information system User (telecommunications), an entity using a telecommunications system End user, a user of a commercial product or service Drug user, a person who uses drugs Consumer, a user of a commercial product or service Useramen, an ancient Egyptian vizier also called “User” User (ancient Egyptian official), an ancient Egyptian nomarch (governor) of the Eighth Dynasty) themselves ask to be part of the company’s subscribers.
Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.
Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.
3. Target your audience
One of the big merits of the email marketing is that it allows you to target a particular segment of your audience.
Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.
This information could be utilized in creating targeting emails.
And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men. For instance, if your company (company, abbreviated as co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise. Company members share a common purpose, and unite to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals. Companies take various forms, such as: voluntary associations, which may include nonprofit organizations business entities with an aim of gaining a profit financial entities and banksA company or association of persons can be created at law as a legal person so that the company in itself can accept limited liability for civil responsibility and taxation incurred as members perform (or fail to discharge) their duty within the publicly declared “birth certificate” or published policy. Companies as legal persons may associate and register themselves collectively as other companies – often known as a corporate group. When a company closes, it may need a “death certificate” to avoid further legal obligations) has a great offer for students, you can send emails to users who are less than 24 years of age.
Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer (sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea – obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration) and the brand. Users can also notice the pattern that they receive only those emails that are relevant to them.
Ask them to make a move 4.
Even if you pitch the best of your marketing ideas, yet the user is free to ignore them. One-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction.
In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.
By introducing a simple “call-to-action”, you can ask the users to visit your website and see what you have to offer. Email marketing allows you to put in those efforts (may refer to: Effort, Pennsylvania, a census-designated place in Monroe County, Pennsylvania, United States Effortfulness, the subjective experience of exertion when performing an activity).
Thus, in the email body, you can simply include the most-appealing content. Having call-to-action also saves you from the trouble of giving too much information in the mail itself.
5. Saves you the effort
One does not require any high-end software, no huge team or a separate department. Apart from being cost-effective, it is one of the simplest marketing methods around.
All you need is the required hardware and a few professionals who know the job.
There is always a scope for better software and tools to be used in email marketing.
However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.
6. See your score
Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers. A salient feature that makes the email marketing technique a desirable one is the metrics.
However, in email marketing, despite being decades old, you can get all the measurements you need.
Also note, to identify the performance metrics, you would require appropriate email software.
A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.
These results could give you insights into what is and isn’t working for your campaign.
7. See instant results
One great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails (mail (email or e-mail) is a method of exchanging messages (“mail”) between people using electronic devices. Invented by Ray Tomlinson, email first entered limited use in the 1960s and by the mid-1970s had taken the form now recognized as email. Email operates across computer networks, which today is primarily the Internet. Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging. Today’s email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages. Originally an ASCII text-only communications medium, Internet email was extended by Multipurpose Internet Mail Extensions (MIME) to carry text in other character sets and multimedia content attachments. International email, with internationalized email addresses using UTF-8, has been standardized, but as of 2017 it has not been widely adopted.The history of modern Internet email services reaches back to the early ARPANET, with standards for encoding email messages published as early as 1973 (RFC 561). An email message sent in the early 1970s looks very similar to a basic email sent today. Email had an important role in creating the Internet, and the conversion from ARPANET to the Internet in the early 1980s produced the core of the current services) within 24 hours.
Thus, whether or not the user decides to take your offer, you get to see the real results the next day.
Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.
Some people (people is a plurality of persons considered as a whole, as is the case with an ethnic group or nation. Collectively, for example, the contemporary Frisians and Danes are two related Germanic peoples, while various Middle Eastern ethnic groups are often linguistically categorized as Semitic peoples) argue that such hasty marketing is counterproductive, but that is utterly false.
8. No boundaries
Email marketing (is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management) being a prominent part of the internet marketing, it does not have any boundaries set by geography.
While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods (literally means a pursuit of knowledge, investigation, mode of prosecuting such inquiry, or system. In recent centuries it more often means a prescribed process for completing a task. It may refer to: Scientific method, a series of steps, or collection of methods, taken to acquire knowledge Method (computer programming), a piece of code associated with a class or object to perform a task Method (patent), under patent law, a protected series of steps or acts Methodology, comparison or study and critique of individual methods that are used in a given discipline or field of inquiry Discourse on the Method, a philosophical and mathematical treatise by René Descartes Methods (journal), a scientific journal covering research on techniques in the experimental biological and medical sciences) like print and television.
The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.
The more range of customers you choose, the bigger will your potential customer base would be.
Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.
Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.